The first thing that anyone new to SEO needs to understand is what it means. Simply put, SEO stands for Search Engine Optimization and is making a website rank higher on search engine results pages (SERPs) like Google or Bing. It’s called this because one of its primary goals is to make websites more visible to internet users when searching online.

In this article you will learn about the top reasons SEO is vital for small businesses.

Why is SEO growing in importance the way it is?

SEO has become much more critical because of how consumers search for businesses and how search algorithms have developed.

1. Organic Search is Most Often the Primary Source of Website Traffic

The first reason SEO has become so essential for small companies is consumer behavior when they’re looking online. Over 60% percent of all internet traffic now goes through Google each month, which means there’s a good chance your customers will use it when they look for local products or services like yours (this is where you need the help of an SEO agency. You can find one by searching for “local SEO agencies near me”).

This makes organic search results the primary source of website traffic in this day and age. The best thing about optimizing your site to show up high on SERPs? It costs you nothing! No matter what business type you’re in, small or large.

2. SEO Builds Trust and Credibility

Second, SEO also builds trust and credibility for your company because it helps you build links which are essentially recommendations from other websites that your website is excellent (link building). This boosts the value of web pages on your domain and creates a positive user experience to help increase conversions.

If you’re having a hard time with link building, try looking for the” best SEO agency near me” for recommendations of the top agencies that can be of help.

3. SEO is the Best Way to Understand the Voice of the Consumer

Third, SEO provides a better way to understand your customers. Why? Google Analytics shows you how users find and navigate through your website, which can help provide insight into what works well for you as a business owner and what isn’t.

As Google Analytics is an area that requires expertise, why not go online and look for an “SEO company near me” that can help you track your growth?

4. Good SEO Also Means a Better User Experience

The reason SEO is so popular is that it creates a better user experience. In addition to helping with site rankings, good quality content helps Google understand what your website is about and ranks you accordingly in search results.

5. Local SEO Means Increased Engagement, Traffic & Conversions

SEO combined with Local Optimization (like Google Places and Google+) helps users find you when they search for local keywords like “local SEO company near me“or “digital marketing agency near me.”

6. SEO affects on the Buying Cycle

Every small business thrives on a cycle of acquisition, engagement, and conversion. With SEO, you can help buyers complete each step as they move closer to a buying decision.

7. SEO is Constantly Improving, and Best Practices are Always Being Updated

This means that there is always something new to learn. SEO’s best practice changes over time, and you need to stay on top of it if you want your business to be successful online.

8. Understanding SEO Helps You Understand the Environment of the Web

The internet is an ever-changing environment with millions upon millions of websites out there competing for attention all at once. Search engine optimization is how small businesses can use content marketing to gain traction in their industry regarding organic traffic from Google searches.

9. SEO is relatively Cheap and Very Cost-Effective

While it takes some time to master the art of SEO, there are ways for small businesses with limited marketing budgets to get started without busting their budget.

10. SEO is PR

Successful online marketing involves more than just creative writing or drafting interesting copy; it also understands how people work together across multiple platforms like social media and blogging! All this combined helps promote your brand and business.

11. It’s a Long-Term Strategy

Getting your website to rank on Google can be difficult. Still, SEO is worth the investment of time because it plays a vital role in driving traffic to websites for a few months or a year after its initial implementation.

12. It’s Quantifiable

SEO has been around for decades, but it’s still a profitable marketing strategy that can make your website more visible in search engine results.

13. SEO Brings New Opportunities to Light

The digital age of information is taking over, and if you’re not online, you don’t exist. If people are looking for products or services, they go online and research the product or service before making a purchase decision.

This means that your business needs to be on page one when people search for keywords related to what your company offers! Without being at the top of Google, the chances are high that potential customers will find an alternative location that provides them with their desired result resulting in zero conversions from these users!

14. If You’re Not on Page One, You’re Not Winning the Click – Especially with Zero-Click Results

According to experts, not having your website on page one of Google for a keyword can cost you up to 90% of clicks, leading to conversions. Therefore, with the knowledge of SEO, this can be a valuable tool to help you grow your business and provide new opportunities for people!

15. SEO is Always Going to Be Here

SEO will never go away because the internet has become one of the most vital marketing means, which helps businesses grow exponentially through social media, blogs, email campaigns, and more! Using these tools created from search engine optimization tactics makes it easy for companies of all sizes to expand their outreach with effective results that lead them closer to success online.

Conclusion

The internet has changed the way people shop. Now, consumers are researching products on their computers and smartphones before buying in stores or at trade shows. There is a lot of competition for these shoppers online, but SEO can help small businesses get ahead by appearing higher in search engine rankings.

If you need to improve your company’s visibility on Google, contact our team today. We have years of experience creating marketing strategies that will set your business apart from the rest while still being cost-effective solutions for any size budget.